How do you get an amateur basketball league shooting for the stars?
Trust your instincts and head for the jungle.
The Brief
Update MABL's (Manchester Area Basketball League) brand identity to increase engagement with fans and uptake with players to reconnect with the local community.
The Solution
Look no further than the urban jungle that is, Manchester. Explore themes of community and tribalism, present on the streets and in the animal kingdom to unlock language and visuals to unite people and play.
