How do you give a progressive football club an identity it’s fans deserve?
Reignite the passion, reinforce the belief and reinvigorate the identity.
The Brief
Conceptual Project: Update Bath City FC’s identity for the modern game and footballing world. Appease both the board and the fans with a brand supporters can identify with that references the past but is ready for the future.
The Solution
Dial into both the area's rich history and identify key characteristics with which to build the new brand on. Incorporate architectural hints from the city, elements from the last club badge as well as reintegrating some older ingredients from previous city and club crests. Remodel a robust and imposing brand identity that the fans, new and old can call their own.
