A logo for Mark Eddleston's new brand featuring a star in negative space

Mark Eddleston

How do you relieve a frustrated workforce?
Kindle hope through simplicity and optimism.
The Brief
Design an innovative Organisational Consultation brand that kindles hope for its frustrated audience. Evoke senses of warmth and playful experimentation to appeal to the curious as you open their minds to new possibilities and a more progressive workplace.
A logo for Mark Eddleston's brand
The Solution
Construct the brand built around the 6 key patterns of working. Create a simple but design system that consists of 1 shape repeated around a square grid.

Implemented in various configurations these structures take on their own language and meaning, reflecting how changing patterns and perspectives can have contrasting results.
Forging Spirited Brands
Small blue star
Forging Spirited Brands
Small blue star
Forging Spirited Brands
Small blue star
Forging Spirited Brands
Small blue star
Forging Spirited Brands
Small blue star
Forging Spirited Brands
Small blue star
Forging Spirited Brands
Small blue star
Forging Spirited Brands
Small blue star

Case Studies