How do attract future innovators to a husk of a dying industry?
Delve into print's radical past and read between the lines.
The Brief
Create an identity for an old Victorian printing warehouse that has been remodelled as contemporary office space. Designed and furnished to attract creative agencies and media businesses, the new visuals need to feel contemporary and quirky whilst maintaining a link to the building's heritage in print and industry.
The Solution
Delve into print’s turbulent past as the battleground for spreading radical ideas. Use bold language and typographically centred visuals to attract daring and innovative future-thinkers. Reference the building's industrial history with heavily textured type, inspired by ghost signs and newspapers of the time and locale.
