Beaky Blinders FC

How do you forge a team’s identity?
Invent a legacy that fits the bill.
A navy home football kit with a pink sash opposite a white away football kit with subtle pattern and pink pin stripes
The Brief
Create a Visual Identity for local Bristol 6-a-side titans, Beaky Blinders FC for their inaugural and much anticipated kit release.

(Concept Admiral kit used above)
Team photo of Beaky Blinders FC 6-a-side team at Summer tournament
The Solution
Craft a future-facing-eye-patched-heraldic duck as a nod to the legendary mythology around the club’s conception.

Combine this with striking blackletter script inspired the club's Euros cycling tour across Germany, referencing Johannes Gutenberg's pioneering printing endeavours in Mainz as well as the Beaky’s radical strategies on the pitch. Topped with a lonely star for the club's only league win (ever).

'Anas Fortuna Adiuvat'
(Fortune Favours the Duck).
Forging Spirited Brands
Small blue star
Forging Spirited Brands
Small blue star
Forging Spirited Brands
Small blue star
Forging Spirited Brands
Small blue star
Forging Spirited Brands
Small blue star
Forging Spirited Brands
Small blue star
Forging Spirited Brands
Small blue star
Forging Spirited Brands
Small blue star

Case Studies