Evolve the brand to stand out from the competition, but remain familiar to it’s current users. Emphasise HalcyonFT’s existing visual differences from their invariably blue competitors by injecting vibrancy into the pre-existing green.

Illustrate their ability to provide seamless integration with the client and flexible tailored solutions by crafting AI assisted 3D generated images depicting fluid abstract interpretations.

Focus on the client’s personable services by utilising a soft but classy sans-serif, combined with subtle uses of a monotype tertiary typeface inspired by 80s coding software.